Can You Become a Model at 30? Here’s What You Need to Know!
If you're 30 (or beyond) and thinking about strutting down the runway or landing that magazine cover, you might be in luck. But there’s a catch — breaking into modeling at 30 isn’t quite the same as starting at 16. Here's the reality check from industry experts.
"Age is just a number.” We've all heard it before, but does it hold up in the modeling world in 2024? Well, here’s a stat that might surprise you: in the past decade, the demand for models over the age of 30+ has surged by nearly 70%! Why? Because the world of fashion is evolving. Brands are now embracing diversity, real stories, and authentic people who represent their customer base.
We’re doing a deep into the realities of becoming a model at 30, the hurdles you will face, and — most importantly — how to overcome them. Let's break down everything you need to know, from finding the right agency to crafting a standout portfolio. It's time to shatter the myths baby and embrace the possibilities. Let’s jump in!
Why Modeling at 30 Isn’t as Crazy as It Sounds
Forget what you think you know about modeling, it’s not 1980. For years, the industry clung to a narrow definition of what they considered beauty — young, thin, and with a look that could best be described as "one-size-fits-all." But the has changed, especially since 2020. The fashion and beauty industries are pivoting more towards inclusivity, and there’s a growing demand for models who reflect a broader range of ages,. Think about it: brands are marketing to real people, and they need real people to represent them. People feel comfortable buying from those like them and let’s face it, supermodel looks can be unreliable for some people.
Remember when J. Crew launched its "Real Style, Real People" campaign featuring men and women of all ages, or when Dove’s “Real Beauty” campaign took the world by storm? These moves aren’t just about feel-good marketing; they’re strategic and they made the companies billions. Brands want to connect with their customers authentically, and that means featuring models who mirror their audience. If you’re 31 or older, you could be exactly what they’re looking for.
What Kind of Modeling Can You Do at 31?
Here's where things get exciting: the opportunities are diverse. At 31 or older, you’re not limited to just one path. Depending on your look, there are several types of modeling you might consider:
1. Commercial Modeling: Think lifestyle brands, fitness companies, or even everyday products. Commercial models are the faces of real-life campaigns — they’re the ones you see in ads for banks, tech gadgets, and family-friendly products. At 30, your versatility and relatability can be huge assets in this space.
2. Fashion Modeling: While the high fashion runway might be challenging, there’s still room for older models in editorial and catalog work. Brands that cater to older demographics, luxury fashion houses, and designers who prioritize diversity are always on the lookout for models with a strong presence.
3. Fitness Modeling: Got a fit and healthy physique? Fitness modeling might be your calling. At 30, you likely have a more mature and balanced approach to health and wellness — something fitness brands are eager to showcase.
4. Mature Modeling: Yes, there is a niche specifically for models over 30, often referred to as "mature modeling." It’s a growing field, with agencies and brands actively seeking models who can appeal to their more mature clientele.
Challenges of Starting at 30 (and How to Overcome Them)
Now, let’s be real: starting at 30 isn't without its challenges. But here’s the good news — every challenge can be turned into an opportunity.
1. Breaking Stereotypes:
There’s a persistent stereotype that models have to be young to be relevant. While this is changing, it still exists. Overcoming it requires confidence and a strong sense of self. Own your age! Don’t hide it — showcase it as a strength. Show agencies and clients that you bring a unique perspective, maturity, and experience that younger models simply can’t offer.
2. Finding the Right Modeling Agency:
Not all agencies cater to models over 30, so finding the right fit is crucial. Look for agencies known for their diverse rosters. Research is key. Start by exploring agencies that feature models of all ages, like Ford Models, Wilhelmina, or IMG Models. If you’re reaching out to an agency, be upfront about your age, but highlight what makes you unique — your experiences, your story, and your personality.
3. Building a Basic Portfolio:
A great portfolio isn’t just about pretty pictures; it’s your personal brand. Invest in high-quality photos that capture your versatility — different looks, expressions, and styles. And don’t shy away from showing your personality in your shots. Include images that reflect the kind of work you’re aiming for, whether that’s commercial, fitness, or editorial. Work with photographers who have experience shooting older models; they’ll know how to capture you at your best. You do not need to spend a lot of money for pictures!
4. Networking Like a Pro:
The modeling world is as much about who you know as what you look like. Attend industry events, fashion shows, and casting calls. Model showcases where agencies meet models are an amazing way to get started. Recently, MTS a model showcase in New York had 5 models get a call back from major agencies.
Real-Life Success Stories: Proof It’s Possible
Need more proof that you can make it at 30 or older? Look no further than some of the industry’s recent success stories. Cindy Joseph, who became a model at 49, or Yasmina Rossi, who started her career in her 30s and has become one of the most recognized mature models today. Their secret? Embracing their age, their unique look, and believing that they have something different to offer.
And it’s not just women. Take Eric Rutherford, who began his modeling career in his 30s and is now one of the most sought-after male models in his age bracket. These stories aren't just inspiring; they’re proof that the industry is ready and waiting for fresh faces with a bit of life experience.
It’s Never Too Late to Start as a Model
So, can you become a model at 30? Absolutely. The world of fashion and advertising is opening up, and there’s never been a better time to break in as an older model. There are so many modeling agencies in New York and your age bring a unique energy, maturity, and perspective that can’t be faked or replicated. Yes, you’ll face challenges, but every career does. The key is to stay focused, stay passionate, and keep pushing forward.
Your age isn’t a barrier; it’s truly a badge of honor. So, why not take the leap? It’s time to step into the spotlight and show the world what you’ve got. Platforms like Latitude Talent are the best way to get started.
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