How to Become a Nike Model

Want to become a model for Nike? Follow these tips to model for this fashion powerhouse.

nike model casting call — Become a Nike Model

Nike is more than just a sportswear giant—it’s a real global with over $52 Billion in sales in 2023. And if you're reading this, chances are you dream of becoming a Nike model, showing off their iconic fast fashion gear while embodying everything the brand stands for. But here’s the real question: how do you break into this ultra-competitive industry and catch the attention of a brand that collaborates with some of the best athletes in the world?

Becoming a Nike model isn't as simple as booking a photoshoot. It’s about showcasing not only your looks, but your passion, athleticism, and, most importantly, your authentic connection to the brand. Nike doesn’t just want models who look good in their clothes—they want individuals who live and breathe the brand’s ethos of fitness. So, how can you get noticed by Nike? Let’s break it down.

Nike’s Casting Secrets: What They Really Look For

First, let’s address a crucial point: Nike isn’t just looking for pretty faces—they’re scouting for real life athletes. This is a brand that’s built on performance and pushing boundaries. Nike's campaigns aren’t just about showcasing shoes and apparel; they’re about telling a story of athleticism, determination, and grit. Nike's iconic ads feature world-class athletes like Serena Williams, LeBron James, and Cristiano Ronaldo, all of whom represent something much bigger than just their sport.

If you're serious about modeling for Nike, you need to show that you embody those same qualities. Whether you’re into CrossFit, soccer, yoga, or just an active lifestyle—Nike wants models who can genuinely represent their products in action. This means, first and foremost, you should have a deep, authentic connection to the world of fitness or sports. They want to see that you don't just wear their gear—you live in it, work out in it, and make it part of your lifestyle. Nike also holds casting calls that are public for models without an agency. Here is a recent example of a posting:

Nike Casting Example: Seeking LA Models: 2024

L.A. based UGC Sports Creators for NIKE

Content Creators & Real People. 20-50

UGC creators who are into sports and have an active lifestyle.

Required Media: Headshot/Photo, Video Reel

Pre-Screen Requests:Video, 1 Question(s)

The Power of Social Media: Instagram

In today’s world, social media is more than just a place to post selfies—it’s your most powerful tool for getting noticed. According to a 2023 report by The Business of Fashion, over 50% of fashion and lifestyle brands say they scout models through Instagram. Nike is no different. They’re watching, and they’re looking for athletes who have an engaged, active, and authentic presence online.

Use hashtags like #JustDoIt, #NikeTraining, or #NikeAthlete to increase the likelihood that your posts are seen by the right people. These could be the summer interns or casting agency hired by Nike. It doesn't matter you just want to get their attention!

Latitude Talent: A Path to Casting Calls like Nike and Beyond

One platform that can help you get a foot in the door is Latitude Talent, an established company since 2017 known for working with aspiring athletes and fit models.