Is it Modelling or Modeling?
Here’s Every Question You Can Think of If You Want to Become a Model
"The modeling industry generates over $2 billion in revenue in the U.S. alone, yet breaking in feels impossible if you don’t know where to start." If you're serious about becoming a model, you’ve probably scrolled through countless TikTok videos, each claiming to have the inside scoop. The problem? Most of those so-called “experts” have never signed with a legit model agency.
That’s why you’re here—to get real answers from industry pros, not social media. Let start with the basics.
Are Modeling Agencies Free?
Yes, signing with a modeling agency is free. But that doesn’t mean becoming a model won’t cost you.
Most agencies operate on a commission basis. They take a percentage of what you earn—usually 20% from the model and 20% from the client. Some agencies may also charge web fees or require models to invest in test shoots to build a basic portfolio.
Are Modeling Agencies Scams?
No, real modeling agencies are not scams. But that doesn’t mean scam agencies don’t exist. If a company requires you to pay thousands) of dollars for pictures or promise jobs, walk away.
Are Modeling Agencies Legit?
Yes, but not all agencies operate the same way. Check if the agency has an office, a professional website, and a history of placing models with brands. Also, make sure their goals align with yours. If you’re looking for work but an agency focuses solely on training, they’re probably not the right fit.
Are Modeling Agencies Profitable?
For top agencies? Absolutely. For example, Wilhelmina Models pulled in nearly $18 million in 2024 alone. But the industry is getting more competitive, and agencies are becoming pickier about who they sign. Many won’t invest in new faces unless they come prepared with high-quality digitals. Bottom line: if you want to work with a profitable agency, make yourself a profitable investment.
What Are Modeling Agencies Looking For?
It’s not just about being tall or having “the look.” Sorry.
Most agencies focus on 3 things:
Look – Look matters. Some agencies scout based on demand. If they’re looking for commercial faces but you’re high-fashion material, it might not be the right time.
Personality – Confidence and professionalism go a long way. No agency wants to work with a model who lacks communication skills or reliability.
Marketability – Can they sell your look? Agencies sign models based on industry trends and client needs. If you fit a niche that’s in demand, your chances increase.
How Do Modeling Agencies Make Money?
When you book a job, your agency takes a percentage—usually 20% from both you and the client. Some agencies also charge web fees, marketing fees, or placement fees, but these should always be transparent and reasonable.
How Do Modeling Agencies Work?
Agencies operate in different ways, but here’s a general breakdown:
Scouting – Agencies find new talent through social media, open calls, and referrals.
Signing – If they see potential, they offer you a contract.
Booking – When you land a gig, they handle negotiations, logistics, and payments.
How Much Do Modeling Agencies Charge?
A real agency won’t charge you just to sign. However, some fees are common:
Web fees – Many agencies charge a small fee to list you on their website.
Portfolio development – Some agencies ask new models to invest in professional test shoots, but these should be at industry rates—not inflated costs.
Commission – Standard agency commission is 20% per booking, taken from both the model and the client.
What Modeling Agencies Are Legit?
Some of the most well-known model agencies and platforms in the U.S. include:
These agencies have physical offices, established reputations, and real model placements. If an agency isn’t transparent about its client list or success stories, that’s a red flag.
Where Are Most Modeling Agencies Located?
While modeling agencies exist across the country, the biggest markets are:
New York City – The fashion capital. Home to most top agencies are in New York City
Los Angeles – Great for commercial, fitness, and lifestyle models
Miami- A hotspot for swimsuit and fitness modeling
Chicago – A growing market for commercial and fashion models. Ford has one of the largest operations there.
How to Get Started as a Model
Becoming a model isn’t just about looks—it’s about strategy. Start with these steps:
Do your research – Find legit model agencies and check their requirements
Take digitals – A friend or family member can take simple, well-lit photos of you. No need for a fancy shoot.
Submit to Scouts – Follow submission guidelines carefully. If they’re interested, they’ll reach out.
Be professional – Respond to emails and calls, and treat it like a business—because it is.
The modeling industry is competitive, but with the right info, you can increase your chances of getting signed by a top modeling agency. Now that you know what agencies look for, the next step is up to you. Places like Latitude Talent are the right first step. What are you waiting for? Get started now.
